Brand Copy / Skin Therapy project / Omorovicza

Leading on copy for Skin Therapy brand refresh, including naming treatments, refreshing brand decks, and creating brand copy toolkit.

SEE IT >

Screenshot 2024-03-13 at 14.11.20.png

Content strategy / Universal Bag / Anya Hindmarch

Planning content elements of launch of Universal Bag.

SEE IT >

Screenshot 2024-03-13 at 14.54.52.png

Email marketing copy / Anya Hindmarch

Creating copy for weekly marketing emails sent from this distinctive luxury accessories brand.

59164d6412af436abf1cef932eb03af6.jpg
1d1eeec26fcd48c08d123cc373ccd174.jpg
66e2110ac9ca4554b44172a8f5373200.jpg

Consultancy / Childrensalon

Competitor research, market analytics, concept ideas, site audit.

Screenshot 2024-03-13 at 13.56.13.png

Content strategy / Return to Nature / Anya Hindmarch

Planning content elements of Return to Nature campaign. Writing landing page and newsletter copy.

SEE IT >

Screenshot 2024-03-13 at 14.22.00.png

Sub-editing / WARDROBE ICONS

Sub-editing issue of Wardrobe Icons

Screenshot 2024-03-13 at 14.00.22.png

Web copy / Be A Bag / Anya Hindmarch

Writing campaign page for relaunch of Be A Bag. Assets also included email newsletter.

SEE IT >

Screenshot 2024-03-13 at 14.17.23.png

Campaign Copy / Wardrobe Foundations / MATCHESFASHION

Created the messaging for this campaign including site and social.

SEE IT >

Screenshot 2021-01-14 at 10.23.55.png
Screenshot 2021-01-14 at 10.24.16.png
Screenshot 2021-01-14 at 13.07.37.png
Screenshot 2021-01-14 at 13.08.34.png

Brand copy / Superdry

Working within copy team to refine tone of voice documents and create copy for projects such as social and lookbooks.

Screenshot 2021-07-02 at 13.23.11.png

Tone of voice and copy guidelines / Omorovicza

Creating a refreshed tone of voice complete with copy guidelines for internal use for this premium beauty brand.

Screenshot 2021-07-02 at 13.30.07.png

Brand copy / The Curator / MATCHESFASHION

Full suite of copy including tone of voice for the launch of MATCHESFASHION’s first loyalty programme, The Curator.

SEE MORE >

Screen Shot 2021-01-04 at 14.18.58.png

Channel launch / The Style Daily / MATCHESFASHION

Launch editor of The Style Daily, a unique chat-style content platform for MATCHESFASHION. Creating tone of voice, content calendar and franchises.

Screen Shot 2021-01-04 at 14.06.13.png
Screen Shot 2021-01-04 at 14.07.10.png
Screen Shot 2021-01-04 at 14.06.48.png

Brand copy / Frieze x MATCHESFASHION

Suite of copy for Frieze x MATCHESFASHION campaigns for LA and New York, including digital assets, physical messaging, and email and push communications.

large_Frieze_LA.jpg
FriezeBanner_2280x474@2.jpg
prev / next
Back to PORTFOLIO